Resume

Professional Experience

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Joele Frank, Digital Strategy Manager

New York, NY; June 2023 - Present

- Orchestrated real-time crisis digital response strategies for clients for the leading firm in the financial strategic communications industry

 - Developed and executed paid digital strategies for dozens of clients and multiple Fortune 500 companies during extended high leverage situations such as bankruptcy proceedings, activist situations, and M&A deals

-Advised CEOs and ELT members on their digital footprint and developed organic strategies to improve SEO and digital reputations

- Spearheaded firm’s in house digital marketing efforts, writing thought leadership pieces, running social media pages, and producing video content to improve SEO and the firm's digital reputation more broadly

- Built detailed reports on advertising campaigns, social and traditional media coverage, analyzing data to provide insights and strategies to empower clients to control the digital conversation

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Freelance, Digital Content Strategy Consultant

Remote; January 2021 - Present

- Produced original videos, ran email communication efforts, designed graphics, and wrote social content for dozens of non-profits and businesses
- Wrote hundreds of fundraising and messaging emails for a variety of Democratic candidates and state Democratic parties during the 2023 cycle

- Led copywriting efforts for a complete creative overhaul of the Time in Range Coalition’s newly revamped website        

- Scripted and produced videos for the Democratic National Committee outlining the party’s goals and policy priorities headed into 2022 cycle

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Do Big Things, Director of Digital Strategy

New York, NY; July 2021 - January 2023

- Produced videos and executed launch for an advertising campaign for an educational nonprofit that increased website traffic by over 1000%

- Coordinated and launched two congressional campaigns and a state attorney general campaign over the course of two weeks in February 2022

- Led content strategy and copywriting efforts for the 2021 and 2022 Democratic Attorneys General Association fundraising program

- Promoted from Senior Strategist to Director of Digital Strategy after nine months for exceptional content creation and project management abilities

Maya Wiley for Mayor, Creative Manager

New York, NY; March 2021 - June 2021

- Led brand strategy and creative decision efforts making for a high profile candidate in the 2021 New York Mayoral Democratic Primary

- Wrote, produced, and edited biographical videos and endorsement content for the campaign for use across all social media platforms

- Successfully worked alongside vendors and consultants to maximize digital impact of high profile members of congress

- Scheduled, edited, and published dozens of video and graphics content pieces highlighting Maya’s experience and leadership credentials

Democratic National Committee, Social Media Consultant

Remote Position; Jan. - Feb. 2021

 - Wrote, produced, and edited biographical social media video content about incoming chair of the Democratic Party, Jaime Harrison

- Developed concept and wrote script for a Democratic Mission Statement video outlining the party’s goals and priorities headed into 2022

- Researched, edited, and produced video content featuring DNC Vice Chair Keisha Lance Bottoms focusing on the history of voter suppression

- Provided extensive feedback on scripts, videos, and social media content to DNC Video Director and Video Producers

Jaime Harrison for U. S. Senate, Digital Associate

Columbia, SC; May - Nov. 2020

- Wrote original video scripts, Medium articles, and Tweets in Jaime’s voice to promote the campaign’s message across social media platforms

- Generated over a dozen “viral moments” with 1,000,000+ impressions  on digital content ranging from short Tweets to long-form videos

- Produced social media graphics and videos for a digital team that raised over $3 million on social media during my time as a full-time staffer.

- Received a promotion to Digital Associate in August of 2020 for making exceptional content that received hundreds of thousands of impression

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Joe Biden for President, Volunteer Video Producer and Graphic Designer

Remote Position; May - August 2020

- Pitched, produced, and edited original video concepts along with Biden for President’s National Latino Engagement Director

- Created individualized graphics for Latino diaspora groups as part of Joe Biden’s Latino Outreach Team

- Designed inventory for Todos con Biden Graphics Generator that allows for customization by platform and diaspora group

- Brainstormed social media roll out strategies for Biden’s Latino Agenda during weekly meetings with the Latino Outreach Team

Pete for America, Volunteer Content Team Digital Captain

Remote Position; Jan. - March 2020

- Wrote copy for use in dozens of Pete for America campaign graphics across platforms

- Worked with Pete for America’s National Platforms Director to optimize Slack channel communication efforts

- Built graphics and created promotional content for Pete for America social media accounts

- Transcribed quotes from Pete Buttigieg for use in official campaign social media material

HBO’s Last Week Tonight with John Oliver, Production Intern

New York, NY; June - Sept. 2019

- Researched sources and video for episodes of the Emmy and Peabody Award winning television program

- Pitched and developed original concepts with producers for “And Now This” video segments

- Assembled the world’s largest marble cake with the production team for an episode of the show focusing on Turkmenistan

- Maintained production schedule in the control room for the Director and Associate Director

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ABC News Marketing and Creative + ABC News Graphics, Marketing Intern

New York, NY; June - Sept. 2018

- Wrote copy and selected music for promotional content for ABC News and Entertainment programming

- Designed motion graphics packages for the 20/20 investigative piece “Shot in the Dark” for an audience of 2.9 million

- Researched on-air guests and edited video for use by creative producers to promote guest appearances

- Managed and executed the archival process for hundreds of ABC News Marketing and Creative promos